I was born and raised in Turkey and now live in Toronto. I didn’t grow up with a design background, but the idea of becoming a designer always felt exciting to me. I always felt I had a creative side, and choosing design was a way to explore it.

Once I started studying design, I began to understand what it really means, what I enjoy, and what doesn’t resonate with me. Over time, I realized that art direction feels the most natural to me.

A lot of my inspiration comes from human insight. I like thinking about how brands make people feel and what they are trying to communicate. I’m still discovering my design approach, but I’m especially drawn to ideas that look simple at first, yet make you think a little more.